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Anti-Spam Policy for Firefly
Display (Firefly Display)
(Last updated 09/23/2011)
Firefly Display is committed to
permission-based email marketing
practices, and as a result has
established this no-tolerance
Anti-Spam Policy. Firefly
Display will occasionally update
this Anti-Spam Policy. When it
does, Firefly Display will also
revise the “last update” date at
the top of this Anti-Spam
Policy. For changes to this
policy, Firefly Display will
notify you (the customer) by
placing a notice on its web site
home page.
Spam is commercial email or
unsolicited bulk email,
including “junk mail”, which has
not been requested by the
recipient. It is intrusive and
often irrelevant or offensive,
and it wastes valuable
resources. Spam messages are
the opposite of permission-based
email, which are normally
anticipated, personal, relevant
and/or associated with a
pre-existing business or
personal relationship.
Inappropriate newsgroup
activities, consisting of
excessive posting of the same
materials to several newsgroups,
are also deemed to be spam.
Customers of Firefly Display
products and services have
agreed during their registration
process, upon accepting the
Terms of Use, to comply with
this Anti-Spam Policy.
Specifically, each customer
agrees not to use the Firefly
Display products or services to
send unsolicited email or bulk
email, whether or not for
commercial purposes. Firefly
Display reserves the right to
determine in its sole discretion
what constitutes actionable
spam, as well as what measures
are necessary in response to
such spam activities.
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3. |
How Firefly
Display Helps
You to Avoid
Spamming |
Firefly Display has developed
its Internet marketing tools to
incorporate a strict
permission-based philosophy.
This anti-spam philosophy is
implemented through the
following:
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(a) |
Communication
and
Agreement –
The Terms of
Use that you
have agreed
to as part
of
registering
for the
Firefly
Display
products and
services
state how
and for what
purposes you
can collect
your site
visitor
addresses,
and that you
will follow
the Firefly
Display
Privacy
Policy and
Anti-Spam
Policy.
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(b) |
Unsubscription
– Each email
created
using
Firefly
Display
products
contains an
“unsubscribe
link”. If
your web
site
visitors use
the link to
request that
they be
unsubscribed,
your
subscriber
lists will
automatically
be adjusted
to eliminate
the prospect
of sending
unwanted
email to
such
persons.
Additionally,
each person
on your
subscriber
list has the
option of
unsubscribing
through a
web-based
method
provided on
the Firefly
Display web
site.
Customers of
Firefly
Display who
try to
remove the
unsubscribe
link will be
warned that
they are
doing so,
and if they
persist in
having the
link removed
or
deactivated
in any way,
then Firefly
Display will
have the
right to
terminate
their
account.
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(c) |
Purchased
Mailing
Lists – Mass
mailings to
purchased
email lists
are not
allowed.
Firefly
Display only
allows
opt-in
mailing
lists.
Purchased or
inherited
lists are by
definition
not opt-in.
Similarly,
you cannot
use an email
list
relating to
particular
subject
matter, and
then use it
for an
unrelated
topic.
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Spam laws vary from state to
state, and from country to
country. This Firefly Display
Anti-Spam Policy has been
developed to conform to the
highest commercially reasonable
standards. As a result, and
without limiting the general
prohibitions against all spam
activities, the following are
expressly prohibited:
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(a) |
Use of false
headers, or
other false
information,
to identify
the point of
origin or
the
transmission
path of the
email, or to
hide the
true origin
of the email
sender,
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(b) |
Unauthorized
use of a
third
party’s
internet
domain name
without the
permission
of such
third party,
to make it
appear that
the third
party was
the point of
origin of
the email,
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(c) |
Use of any false
or misleading
information in
the subject line
of the email,
and |
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(d) |
Assisting
any person
in using the
products or
services of
Firefly
Display for
any of these
previously
mentioned
activities.
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5. |
Questions to Ask
Yourself |
To help in establishing whether
you are participating in
activities constituting spam,
ask yourself the following
questions:
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(a) |
Are you sending
email to
non-specific
addresses, such
as info@domain.com
or sales@domain.com? |
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(b) |
Have you
deliberately
falsified your
transmission
path information
or originating
address? |
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(c) |
Are you
sending
email to
mailing
lists or
distribution
lists, which
then send
indirectly
to various
other email
addresses?
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(d) |
Have you
imported for use
a purchased list
of any type? |
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(e) |
Are you
continuing to
mail to anyone
who has asked to
be deleted from
your mailing
list? |
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(f) |
Does your email
not provide a
fully
functioning link
to unsubscribe? |
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(g) |
Does you email
subject line
contain false or
misleading
information? |
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(h) |
Have you used a
third party’s
email address or
domain name
without the
party’s consent? |
If you answer yes to any of
these questions, you are likely
involved in spam activities, and
should contact Firefly Display
customer support service at
info@fireflydisplay.com.
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6. |
Measures to
Enforce the
Anti-Spam Policy |
Any Firefly Display customer
found to be using Firefly
Display products or services for
spamming purposes may, at
Firefly Display’s discretion, be
immediately cut off from use of
all Firefly Display products and
services and/or fined US$ 1,000
per occurrence, with no refund
of fees that have been paid.
Firefly Display warns all of its
customers when signing up that
if they participate in spamming
activities they will be subject
to the loss of Firefly Display
services, fines and possible
legal action.
Firefly Display has the right to
actively review its customers’
subscriber lists and email for
suspiciously large broadcasts.
If Firefly Display finds any
customers to be spamming, it
will issue a warning, and if the
activities are serious enough,
Firefly Display will take action
immediately. If Firefly Display
has any reason to believe that
the customer, despite warning
being given, threatens to or is
continuing to send spam, then
Firefly Display may take action
immediately, including disabling
the customer’s account and/or
reporting the customer and the
incident to the proper
authorities.
Firefly Display does not attempt
to censor any content, nor to
curtail the business of its
customers. However, spam
activities do not fall within
uses authorized by Firefly
Display, and will not be
tolerated.
If you believe that you have
received spam from or through
Firefly Display’s facilities,
please send a complaint from
your email account along with
the unsolicited email, with
completed header, to
info@fireflydisplay.com.
Please provide any other
information that you believe may
help us in our
investigation. Firefly Display
does not investigate or take any
action based on “anonymous” spam
complaints.
Firefly Display supports the
efforts of various organizations
working to responsibly eliminate
spam activities. However, if an
individual has opted-in to
receive email from a customer of
Firefly Display, and then
falsely or maliciously files a
spam complaint against Firefly
Display or its customers,
Firefly Display will cooperate
fully with the appropriate
agencies to ban the complainant
from use of anti-spam software
and the Internet community. |
